We have all heard of curb appeal and the vital role it plays in selling your home. In addition to this important feature, it’s also important for a seller and their real estate agent to create, what I like to call, web appeal. Those valuable first impressions that are so important, no longer start when you pull up the driveway. Today, a seller needs to also worry how their home looks on the Internet.
Over 90 percent of prospective homebuyers start their home search on their computer. For sellers, this is a valuable resource to get your home noticed. When a home is priced correctly and marketed to a target audience, then you are introducing your home to a whole new set of buyers.
But keep in mind, slapping your home on a website and hoping buyers take the bait doesn’t work. It’s much more than that. That is why it is critical that you interview several real estate agents to find out what their social marketing expertise is. In all fairness, it’s not just about putting your home on a site, but it’s about having a very strong presence on various social media sites. Real estate agents who develop relationships with potential buyers on where they hang out online, such as Facebook, Twitter and YouTube, takes more than just showcasing a property. It’s not always about a sales pitch, but rather developing a wide audience of buyers. It’s about engaging and relating with the people who have a good shot at buying what an agent has to sell.
Here are some valuable steps a real estate agent needs to know in this electronic age:
1. Target Marketing:
You want a real estate agent that is continually promoting your property and targeting it towards that specific audience. For example, if your home is in a great school district, then it’s important to Tweet, Facebook or promote a home publicizing that information. Advertising the home’s unique features puts it out there where the targeted buyers see it.
2. Sell the Neighbourhood:
A real estate agent is not only selling a house, but also promoting the strong points of the neighbourhood. If you live in a highly desirable area, then that needs to be highlighted in your sales materials. One way to do this is for agents to have a successful website and include video on the surrounding area when necessary. YouTube has been a hugely popular tool for selling homes. It doesn’t have to be a professional video in the sense that it requires top of the line video equipment. It just needs to focus on the homes unique features and promote the neighbourhood if it is a huge selling point. Once a video is up, then it needs to be shared on Twitter, Facebook, websites and through emails to those who may be interested.
So anybody can stick a house on the MLS, the key is to get the right amount of exposure and get buyers to see your home.
So here are some do’s and don’ts when creating an online presence for your home and hiring a real estate agent:
Get Your Property Ready:
There is no use creating a terrific marketing plan if your home is not ready for sale. Follow this article for advice on how to get your home in tiptop shape.
Set A Price:
You can have the best marketing plan in the world, but if your property is priced too high for the market, then there is a good chance it won’t go very far. A good promotional campaign only helps when a property is priced right.
Create Facebook, Twitter and YouTube accounts exclusively on your Windsor property for sale. If you have 200 friends on Facebook, then chances are, they have many friends as well. You can’t find better exposure for your home.
Take Excellent Photos:
The more pictures you have of your home, the better. But don’t use photos that show your home looking anything less than perfect. That means, no laundry baskets or dirty dishes in the photos. Or animals sitting on the couch. Make sure photos show plenty of light, your homes best features, excellent curb appeal and most of all, completely spic and span.
Keep in mind that many people check their Facebook and Twitter accounts throughout the day. While being careful not to bombard your friends with irrelevant information, you can update when there are good things to share. For example: If you are having an Open House, don’t forget to share! If your school district was rated on of the top in your area, then advertise that fact! Or, with the holidays coming up, you can simply write, “This is a perfect home for celebrating the holidays with your family! Note that cozy fireplace!” Creative minds know how to promote a home!
Do not bombard your Twitter and Facebook friends with needless information throughout the day, as that’s a good way to get blocked.
As mentioned, don’t use inferior photos of your home on brochures, or in any social media campaign.
When making a video of your home, it’s not necessary to have a professional version, but don’t make it look like it was done in ten seconds either. Avoid loud music playing behind the video and keep your dialogue short and too the point. Buyers don’t like to hear lots of rambling. At the end of the video, be sure to promote your Facebook and Twitter page for up to date information on your property.
Finally, don’t ignore the outstanding benefits of promoting your home online. Don’t hire a real estate agent that doesn’t practice social media. By omitting this from your marketing plan, you are ignoring up to 90 percent of the buyers who are looking to buy homes.