If you want to sell your home at top dollar, then this is a post you don’t want to miss. Selling a home in today’s market can be challenging enough, but if you make any of the following mistakes, well, not only can it cost you thousands of dollars, but also it can mean that your home is going nowhere quickly. Let’s get right to the point.
1. Making the Hard Sale
The good news is that you have a serious potential buyer who made an appointment to see your home. According to your real estate agent, this buyer is extremely interested. The bad news? You are there to greet him. As a real estate agent who has shown more houses than I can even count, let me tell you that the last thing a buyer wants to see is the seller when they walk through that front door. Yes, no one knows your house better than you, but a buyer doesn’t want to hear about the tremendous closet space you have nor the recently updated kitchen improvements you have made from anyone other than their real estate agent. A buyer will never feel comfortable in your home while you are there and that’s where you miss a valuable opportunity. You WANT the buyer to feel like he is walking into his or her future home. They can’t visualize it if the current owner is standing right next to them. If for some reason you are unable to leave the home, go for a walk around the block, work in your home office and leave when they enter that room. Whatever you do, let the real estate agent make the sale.
2. Don’t Wait Until Spring:
There is no reason to wait for the next several months to sell your home just because you think spring is the best time to sell your home. Yes, spring can be the busiest time, but remember, people buy homes every day of the year (yes, even on holidays). In fact, many people looking for homes right now are very serious about buying, particularly since the holidays are coming up and many want to be settled in quickly. So when I’m asked when is the best time to sell a home, I say, “Whenever you want to sell your home.”
3. Ignoring Your Homes Best Features:
I see this time and time again. For example, when taking a client through a home, I see the promotional materials that emphasize the number of bedrooms or the size of the master bath. But what they don’t mention is that the home is in a highly coveted school district in a neighbourhood that rarely sees any turnover! Publicize what buyers’ want! If you are close to public transportation, say it! With today’s gas prices, buyers are looking for ways to save. If you are selling your home in the winter yet your home has a beautifully landscaped garden, make sure photos of your yard at its prime are included in the marketing materials or at the very least, are in a photo album that buyers can view when they are in your home.
4. Not Including Social Media:
Let’s say you are having a yard sale and you have loads of belongings that you want to get rid of. The first thing you do is advertise the date of the sale right? That’s the first thing you do when you put your home on the market, you advertise! And you just don’t rely on print media where only a few select buyers actually look for home. You go where the buyers are, and that’s the Internet. In order for your home to sell as quickly as possible, it is mandatory to promote your property through Facebook, Twitter, LinkedIn, YouTube, Pinterest and through your realtor’s websites. Your realtor doesn’t subscribe to social media? Would you ignore advertising with your yard sale? Then why would you hire an agent who will only do a partial job in creating a buzz about your home?
5. Pricing Too High:
This is another problem we see all of the time for a variety of reasons. Most sellers are so attached to their homes, they have a hard time being realistic when coming up with a fair and marketable price for their home. Buyers must review the comps in their neighbourhood to help determine the price of their home. Many sellers though believe their home is better than their neighbours, and chances are, it is. But by overpricing your home, we can guarantee it will stay on the market longer. Once the magically three-week period ends with very little showings and not one offer, the interest of a property wears off. Your home will gain the reputation of being overpriced and chances are, you will have to lower the price anyway. Keep in mind, those homes that are priced right, even a little under, will sell at a much quicker pace.
6. Not Preparing Your Home:
Walking into a home with a client and being greeted by strong odors, a cluttered entry way with jackets and shoes thrown everywhere, a bathroom with personal items near the sink and a dog running around inside, won’t get a seller very far. What a wasted opportunity for not only the seller, but for the buyer as well. The only good thing, a real estate agent takes mental note and vows not to show their client that home again. Prepare your home by cleaning, decluttering, making arrangements for Fido and eliminating any strong odors, such as cooking just before a showing, when your home is on the market.
7. Not Being Available:
Finally, and this has been discussed frequently on this site, not making your home available is another way to keep your home on the market. Many sellers want to show their home by appointment only. Others refuse to have a lock box. Whatever your reasons, think about your goal: If you want your home sold in a timely manner, it needs to be made available. Many buyers today lead crazy, busy lives. Often, they cannot see a home until they are off work. If you are serious about selling your home, then you will make your home ready for even those last-minute appointments.
Selling a home is often not easy. But it doesn’t have to be a difficult experience when mistakes are avoided. As a professional Windor real estate agent with over 20 years experience, we can discuss how to sell your home avoiding these issues.